Q1. What was the trigger to build India’s first connected healthcare platform and how is it evolving?
Healthcare is a very complex industry and it is critical that the ecosystem works seamlessly. On closer analysis of the challenges, we realized that consumers need better prescription management and that the pharmacy is a vital touch point for consumers. This was the genesis of www.Pharmaeazy.com, a CRM-driven store management software that doubles up as a platform to connect all Outpatient Department (OPD) stakeholders.
Two closely related incidents in my family made me notice the need for digital prescriptions. In both cases, handwritten prescriptions were lost and we were unable to track the required medication dosages. What’s more, clarifying the same with the doctor in question was a nightmare, as he was a visiting consultant and couldn’t remember what he had prescribed. This triggered the desire of wanting to transform the Indian healthcare ecosystem. While we toyed with EMR and Patient Management systems for children and senior citizens, we realized that people will not type up their prescriptions themselves. We needed a more holistic solution — one that solves the problem of recording prescriptions and helps chemists remind customers of their medication doses. And thus was born India’s first connected healthcare platform
— Pharmaeazy, which was followed by Medieazy, Distributeazy, and Rxeazy.
Q2. Healthcare is a highly regulated industry. How are you negotiating this while trying to maximize value and convenience to your end customers?
As a Healthcare Technology company, we are aware of the necessary regulations, such as Health Information Portability & Accountability Act (HIPAA), and have designed our platform to stay compliant. All data is fully secure and is only accessible by the respective stakeholder. Security and convenience is a hard balance to achieve in any industry. To ensure a highly secure system, convenience may be compromised.
Currently, when a pharmacy receives an order from the Medieazy app, it validates the prescription at the point of delivery with the customer. Going forward, Rxeazy will enable doctors to convert their paper prescriptions to e-prescriptions that can be securely shared with their patients.
www.medieazy.com – Medications made Eazy! Order Medicines, Set Reminders, Track & Monitor Health Vitals.
www.pharmeazy.com – India’s first Connected Healthcare Platform & Software for Pharmacies
www.distributeazy.com –Distribution made Eazy! Software for Pharma Distributors
www.rxeazy.com – Prescriptions made eazy! Patients and Prescription history on doctors phone that help drive better care outcomes!
