This report has been co-developed by NASSCOM and Zinnov through a comprehensive four month study to understand the Technology Product & Digital Start-ups Landscape in India. The preparation of this report has been facilitated by a number of organizations and people who have extended great help to the NASSCOM and Zinnov team.

The Start-uo ecosystem is often described as young, innovative, aspirant and futuristic. India, home to a new breed of young start-ups, has evolved to become the fourth largest base of technology start-ups in the world.Since 2010, the India Technology Start-ups landscape has seen a sharp rise in the creation of new start-ups and this number is expected to cross 3,100 by the end of 2014.

How do you value an e-commerce company? We put together a framework for valuing a non-travel e-commerce company by taking into account nuances around (1) market size, (2) competitive intensity and positioning, (3) capital availability and its willingness to price risk and (4) time horizons of investors.

Recent years have seen a remarkable transformation in the way India shops and trades. E-commerce has taken the world of retail by storm and captivated the imagination of an entire generation of entrepreneurs, with e-commerce ventures withvarious business and commercial models.

India is at the cusp of a digital revolution. Declining broadband subscription prices, aided by the launch of 3G services, have been driving this trend. This has led to an ever-increasing number of “netizens.” Furthermore, the likely launch of 4G services is expected to significantly augment the country’s internet user base.

According to the latest report by IAMAI and IMRB International, the eCommerce industry in India reached a value of INR 81,525 crore (US$13.5 billion) in 2014.

In the latest study on the ‘State of Ecommerce’ in India conducted by ASSOCHAM and Comcast has unearthed several interesting aspects of Internet usage in the country, and the penetration of retail shopping using digital medium.

E-commerce has come into its own as a key channel for both direct-to-consumer and business-to-business (B2B), and platform solutions to enable them have followed suit.

India is expected to have 100 million online shoppers by 2016, while the country’s e-tailing sector will become a $15 billion market, according to a recent study from Forrester Consulting and Google shopper trends.